Welcome to the campaign No Name Brands! Please browse the site to learn more about the mission to Empower our People by spending our dollars wisely and supporting Black owned businesses who give back to the Black community. The State of the African-American Consumer Report found that black buying power is projected to reach $1.1 trillion by 2015 prompting companies to invest a large amount of money in reaching out to black consumers. "Unfortunately, when many of us make money, we spend it. We don't use it to invest or produce," Many of us spend money on high priced name brand items. The key to change is knowing your worth and realizing pricey items don't give you power. The power you possess already lies with you!